16 min read
Katherine Dixon | Sep 24, 2026
Try an uncomfortable experiment. Ask ChatGPT, Gemini, Copilot, or Perplexity what your company does. Then ask a second question: Why should I hire your company instead of your competitors?
The problem isn't always a lack of technology. Sometimes it's the difficulty of changing what we've already built.
What happens when a company thinks it knows its customers, but in reality only knows an outdated version of them?
In the business landscape of 2026, the speed with which an organization adapts to changing market demands determines its survival.
Choosing pricing software seems, at first glance, a technological decision.
Your Next Visitor Isn't a Human: Preparing Our Web Architecture for AI Agents
When someone asks ChatGPT, Perplexity, or Google SGE a question about your industry, an AI agent goes out to search for the answer on the internet.
The way users discover information online is incorporating new search experiences.
In the vast and constantly evolving digital ecosystem, the way we conceive an organization’s online presence has historically been anchored to a...
