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YOUR BUSINESS, YOUR NEEDS: EXPLORE PERSONALIZED INSIGHTS

Answer two questions to find customized CX insight, select your industry and your department.

1. What is your Industry? Question 1 of 2

How to sell more through my eCommerce?


Throughout this blog, we collect the main tasks that need to be executed over and over again each time we must create a new eCommerce project or advise a client with their existing platform...

What is a CRM and what is it for?


A Customer Relationship Management (CRM) system helps companies comprehensively manage customer relationships and customer data, usually guided by 3 major business processes...

Online personalization and its impact on sales automation


As more companies move towards e-commerce and digital platforms, personalization has become a key aspect of their sales automation efforts.

eCommerce: A Guide to Doing Business Online


The need to implement eCommerce solutions that allow your customers to place orders, inquiries, support, and online payments, is becoming increasingly apparent to many companies...

6 Steps That Bring Your Business Closer to Digital Transformation


Today, digital technologies have evolved to include multiple transactions and digital integrations to their processes. Some of these technologies are...

Designing with empathy (Design Thinking)


Do you want to design a product or service that works? If you are thinking of using Design Thinking, you should know that a fundamental element that you cannot ignore is the empathy stage...

Importance of customer experience design (CX)


For a company to stand out and build a lasting relationship with its customers, it must offer the possibility of living an entire experience during the purchasing process...

Business model: What is it and why is it important?


Imagine that you are going to build your own house, the one you have dreamed of and for which you have been saving for years, you have everything in your mind, but still nothing in...

Why define the marketing process for a CRM platform?


A Customer Relationship Management or CRM is an essential tool for companies that want to maintain and enhance their relationships with customers...

Business model: What is it and why is it important?


Imagine that you are going to build your own house, the one you have dreamed of and for which you have been saving for years, you have everything in your mind, but still nothing in...

Welcome aboard: Customer Journey (CX)


CX initiatives are often designed under a "one-size-fits-all" approach, rather than focusing on the people and moments that matter most in their Customer Journeys...

6 Steps That Bring Your Business Closer to Digital Transformation


oday, digital technologies have evolved to include multiple transactions and digital integrations to their processes...

WHAT IS BIG DATA AND WHAT IS IT FOR?


Ironically, when we talk about big data what matters is not how big the data is but what companies do with the data. It can be analyzed to gather information that leads...

Six dimensions to understand customer experience


Thinking about product customization, improvements in customer service processes, or investing in information technologies without understanding the dimensions in which...

Business Model Fundamentals: What do you need to know?


If you keep looking, you will find that most people agree on the following: at its core, it is a tool that helps you describe how your business makes money. Although this is a very superficial definition...

The truth behind Buyer Personas


If you have read "The Little Prince" by Antoine de Saint-Exupéry, you will be able to answer the question: Why did the Little Prince leave his planet? If not, you would have to turn to the internet...

Online personalization and its impact on sales automation


Online personalization has become a popular strategy for companies seeking to enhance the customer experience, increase engagement, and ultimately drive sales...

Process improvement using As Is & To Be


It is first essential to identify where the gap is to improve a process. That is, you define the current situation, analyze it and find the opportunities for improvement...

SIPOC: How to improve processes in a few steps?


If your goal is to improve a process, the first thing you must do is understand it. To do this, you need to get the information, define the step by step...

WHY DEFINE THE MARKETING PROCESS FOR A CRM PLATFORM?


A Customer Relationship Management or CRM is an essential tool for companies that want to maintain and enhance their relationships with customers...